Your authentic brand already exists—like a statue hidden within stone. Let's chisel away what's inauthentic to reveal your true brand identity through the memories and values that shaped who you are.
This process is built with three components in mind: The writings of Socrates, Plato, and The 22 Immutable Laws of Marketing.
Buried beneath doubt and distraction, your authentic brand name awaits discovery. It's the word or phrase that embodies the very core of who you are.
Socratic questioning thrives on curiosity and invites you to reflect deeply—each question peeling back layers of assumption to reveal truth. From these reflections, images and feelings will emerge, and ultimately patterns of words. It's these patterns of words that we study, refine, and develop into eight variations.
Plato believed the most formative and pivotal point in childhood development is the moment—often around 10 years old—when a child first experiences freedom. The moment when there were no adults around.
This is when one begins to forge and cultivate the soul's three parts—reason, spirit, and appetite—in harmony, emphasizing virtue, wisdom, and justice.
Think back to when you were ten, perhaps in the summer, when no adults were watching and you were free to simply have fun. What did you feel? How did you experience that freedom?
Such feelings are powerful and formative—and they can illuminate the truest expression of your brand.